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|Two Types of Chiropractic Practices - - Which is more client attractive? Business Articles | February 12 Cheap Patrick Kane Jersey , 2008
Sometimes small business owners assume their clients value the same things that they do. It's a mindset thing that keeps you from discovering what results your client gets while working with you. Which group do you fall into: ASSUME my clients want to hear about processes vs. LEARN what my client values? If you think that all clients have the same set of values, then read this article.
Are you the type of business that communicates your client results, or do you only talk about your business processes? I have found that most successful global small businesses have the attitude that a sale is the beginning of a life-long relationship with a client. These small businesses KNOW the results they bring their clients, and they know their clients intimately, so to speak. Their every need is anticipated, and they sell solutions to their individual client's specific problems. The client is KING Cheap Corey Crawford Jersey , and the product or service, is a means to an end. That end being a RAVING testimonial and the constant satisfaction of the client's own unique needs and values.
Now the problem that I find with my clients who struggle to attract local or global clients, is that they talk about the process of what they do, not what they really do for their clients. There is a huge distinction here, and that distinction is costing them, and perhaps you Cheap Jonathan Toews Jersey , lots of potential new clients. When I hear a small business owner say, "My accounting firm has been in business X amount of years, and we offer the typical accounting services blah blah blah", it sends up a red flag for me. It tells me that these people don't really know what they DO for their clients. They clearly are not connected enough to their client base to see what their client truly values.
Hate to say this, but nobody really cares about your business processes. Until you can tell a client what's in it for them to work with you, they won't pay attention to you very long. Now Cheap Duncan Keith Jersey , there is nothing wrong with you if you have been doing this wrong, but you'll want to fix your marketing message quickly.
You may have heard of the phrase "features vs. benefits", but have never really known what it meant. Let's learn it now, OK? An example of a product's feature is its color, size, etc. An example of a benefit or result is the solution it brings you. It helps you save money Wholesale Chicago Blackhawks Jerseys , it takes away the pain, etc. An example of a business process is a tax preparation, spinal adjustments, selling candles, building a home, etc.
As you stay open to learning Wholesale Blackhawks Jerseys , I want you to expand your inner capability to think and see "new ways" of what your client values and, in turn understand what they really get from you. For example: As an American, we value speaking up. Americans tend to not beat around the bush, get to the bottom line, and ask for the sale immediately. That's why slogans are critical. With other cultures, this is just not the case:
*Japanese value saving face. The main goal is not to exchange information. Maintaining harmony is the overriding goal of the client communication.
*South-Africans value formality in dress and speech to promote good client relationships.
*Hungarians value understanding the past. Using historical context is important Cheap Chicago Blackhawks Jerseys , in order to describe the present benefit of your service.
I love cultures, and I could go on and on. But you get my point. Different cultures will require you to have different client-centered marketing.
If you want new and better client-centered marketing, change the way you think and feel about your product, your service, your process and the way you do business with new prospects. You can make that picture a lot better than you may think right now. Make a list of the top 10 reasons, values Cheap Blackhawks Jerseys , motivators, results or benefits that make your target audience buy from you. Not everything you list will fit your business perfectly. To get a closer look at what motivates yor clients, take a full hour to think about your current selling techniques and what you need to think and do going forward. And once you know what motivates them to buy from you, you can use that message in every piece of marketing you own.
I first heard about this when I read The New Psycho-cybernetics by Dr Maxwell Maltz and Dan Kennedy. I enjoyed it because it expanded on the importance of Intrapersonal Communication.
This is about communication with your self and about taking charge of your life instead of just letting life happen to you.
Many goal and attraction courses talk about being clear about what you want. Yet many of them don't go into how to get clear with yourself about what your desires are. A great exercise in being clear and attracting your desires comes from using the theater of your mind.
At a time you are unlikely to be interrupted, just sit back, close your eyes and start to picture what you desire. Let's say it is a house by a lake. See yourself driving up to the house. What does the entrance look like Wholesale Gustav Forsling Jersey , how big is the yard, how many trees are around, what does the lake look like? How do you feel when you see this and know that it is all yours? Then see yourself getting out of your car and walking up to the front door.
Watch your hand unlock the door and turn the doorknob. What is the first sight you see? Hear your footsteps. Are you on carpet or a hardwood floor? Go through each room with clarity and using all of your senses. For example, if you are in the kitchen, what do you smell, is it fresh fruit Wholesale John Hayden Jersey , or coffee? Maybe it is the scent of flowers carried in by the breeze. Reach out and touch the counters and cupboards. Taste some of the food or coffee. What do you hear? Look around. The more vivid and details the more you will attract this into your lives.
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